This is Ridiculous (no really, it is)

Microsite design for AARP’s “Ridiculous” campaign aimed at bringing attention to Medicare issues. AARP campaign was targeting Medicare issues and needed a site that demanded attention from all sides. The answer was the “Ridiculous” microsite. Goofy video, talking animals, movie screens in the middle of nowhere and a random dude peeking out of nowhere was, well, ridiculous.

The site won a few ridiculously impressive awards:

• 2008 Webby honoree "Best Home / Welcome Page"
• Internet Advertising Competition award for "Outstanding Microsite / Landing Page"
• Bronze at "The Show" Minneapolis
• 5th place at the Echo awards, Las Vegas