The GoKart 600 is one day for the entire staff (everyone from Minneapolis, DC, Richmond, and Malibu) to invent a viable product or business in 600 minutes. We split up into five cross-functional digital product teams.
At the end of 600 minutes, each team presented a problem statement, audience, prototype solution, business case, and plan for ‘what’s next’. To accomplish all of this in one day, we relied on our established methods for innovation. The whole day reinforces each of our core values: Balance, High Standards and Taste, Fearless Exploration, Purposeful Innovation, Pursuit of Clarity and Ownership.
This year our problem statements were inspired by an audience and a human need or want that was drawn out of hats the day of the event.
Here is a recap of our seventh GoKart 600.
Love the Game
Need/Want/Desire: To Mentor Others
Need/Want/Desire: Get Over Addiction
Audience: Native Americans
Need/Want/Desire: Eat Better
Need/Want/Desire: Find a New Passion
Audience: Crafts People
Need/Want/Desire: To Be Healthier
Would you invest in any of these businesses? Use any of their services? What would you have come up with if you drew these audiences and the wants and needs?
Want to learn more about the GK600 or have one of your own? Contact us at email@example.com