Digital Marketing

The GDPR regulation in Europe may not have radically changed marketing models in the United States, yet. However, we do believe the focus on privacy calls for marketers to be more diligent in their targeting practices. In a world where privacy protection is more heightened, we suggest marketers consider these following core operating principles.

Data is only as valuable as the insights you pull from it. That’s why smart business leaders look at data not as a thing they should collect, but rather as fuel for action. Marketing agencies and business consultants will tell…

Consumer expectations are constantly evolving and so must the digital products they use.