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Get Out Of The Way

Get out of the way

The most difficult part of design is the feedback process.

Distilling design feedback requires a precarious balance of acceptance, intuition and ignorance. After which, you very quickly come to believe that you’ve either delivered or wasted precious time. 

But unless you get out of the way and listen for what real users need, you might be creating something they don’t even want.

The reality is… the longer you avoid discovering what users really need, the higher the stakes become, and the less likely your idea will be of value.

With that in mind, here’s some inspiration to help you listen more and iterate faster.


[ Design & UX ]

Get Out of The Way

How Twitter, Facebook, and Path listened their way to growth. – 3 min.


[ For makers ]

A Watch Designed by You

MIJLO believes great design happens through innovation + collaboration, so they’re learning which of their early designs the crowd likes best. – 2 min.


[ Big Ideas ]

Kickbox by Adobe

Want your team to embrace innovation? Give them a $1,000, some coffee and a guide to define, refine, validate, and evolve their ideas. – 3 min.


[ Strategy & Invention ]

Play by Your Own Rules

How Instagram beat Foursquare and Gowalla by nailing the feature users really wanted. HINT: It wasn’t check-ins. – 4 min.


[ Digital Marketing ]

Snapchat Iterating into Broadcast Network

Snapchat’s localized “Our Story” feature is getting more views than popular TV episodes. The speed at which they’re evolving their product with an audience this big should inspire us all. – 2 min.



At GoKart Labs, we specialize in Invention & Business Strategy, User Experience & Design, Web & Mobile Software Development, and Digital Marketing. To find out more about becoming a client, call 612.454.4012.

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