Welcome to a different kind of newsroom
Imagine an open warehouse space. Exposed brick accents a long running concrete ceiling with steel pipes and aluminum vents jutting.
On the wall in constitutional cursive reads the first amendment:
‘Congress shall make no law abridging the freedom of speech, or of the press…’
If you listen closely to this old place, you can almost hear newspapers folding, as men from a bygone era discuss yesterday’s news.
In this same warehouse space, Minnesota news is being reinvented.
To hear the details, I sat down with BringMeTheNews editor-in-chief Amy Hockert to discuss how she runs her twenty-first century newsroom.
Hockert says in many ways BMTN operates just like other newsrooms.
“We have conversations every minute of every day about why our top story is our top story. What’s important? Why are we using this image? We’re constantly thinking about what’s relevant to our readers.”
But at the end of the day, the BMTN team’s mission is different.
While the headlines come from other news sources, a dozen experienced journalists are constantly digging, reading, reporting and writing, each adding deeper context to not just the news, but how Minnesota news is being covered across thousands of other sources.
Imagine these eyes and ears of the people, scouring the widening landscape of news sources, cutting through the clutter, committed to creating one place for all the best Minnesota news.
This delivers a richer news experience than any one source could.
Getting the story right matters
If a story has holes, BMTN won’t report it. It’s not about being first to break the news; it’s about getting the facts right.
Amy recalls the recent breaking story about Adrian Peterson’s son. She immediately took to the BMTN Facebook page saying, “in all honesty, the facts here are scarce and some of the early sourcing is sketchy at best. Here’s what we do know …”
BMTN is proud of this distinction.
The staff is always on its toes, ready to take a story to readers – but not until it’s BMTN-approved.
Deep roots in Minnesota
The BMTN staff brings over 200 years of news experience in the Twin Cities market alone. They know what interests Minnesotans, why, and what information people need and want to know.
In addition to news you read, BMTN also produces radio news updates for stations across the state. The anchors record these newscasts throughout the day in-house.
How BringMeTheNews got started
In the spring of 2009, award-winning newsman Rick Kupchella enlisted GoKart founder Don Smithmier to help turn his idea for 21st century news into a business plan. Shortly thereafter A.J. Meyer, GoKart’s other founding partner, joined the team to help imagine a better Minnesota news experience.
Four years into the partnership and BMTN now delivers news to a million Minnesotans weekly.
A bright future ahead
This old-fashioned newsroom tenacity and the cutting-edge distribution system project a bustling future for BMTN.
“I feel so lucky to be a part of something strong, growing and healthy,” Amy says.
BringMeTheNews is so much more than a news site; it’s the state’s best news, hand-curated by some of the most experienced journalists in the Twin Cities. Whether through the site, social media, the mobile apps, text updates, or radio, while you’re at home, work, or on-the-go, BringMeTheNews delivers the best Minnesota news when you want it, where you want it, how you want it.
How do you get your news?
At GoKart Labs, we have been a development and strategic partner with BringMeTheNews from the beginning. We specialize in Invention & Business Strategy, User Experience & Design, Web & Mobile Software Development, and Digital Marketing. To find out more about becoming a client, call 612.454.4012.