WE MAKE DIGITAL MORE HUMAN THAN EVER.
We work alongside your team to invent, build and launch world-class digital experiences. Our product studio can support you at any stage of the product development cycle through our methodology, talent, and experience.
Your customers are behaving differently. They’re less loyal. Their expectations are higher. Their attention spans are shorter. You need to build highly compelling digital experiences to captivate them and create a value exchange. That all starts with a vision and a strategy, and we can help in several ways, depending on how much time you have, and the scope of the problem we’re solving.
DIGITAL PRODUCT TEAM
Once you have an Experience Strategy, you’re ready to start designing, building, and going to market. To do that well in today’s fast-paced market, you need an adept and experienced team who can execute on a product strategy, synthesize consumer insight, and inves the right time and money at the points of opportunity in a product life cycle. We’ve been doing this for hundreds of clients, for many years, and our product teams will roll up their sleeves and work alongside yours, so that you can develop this skill and intuition over time.
You need to reach a new audience, in a new way. The things you‘ve been doing for years just aren’t working anymore. Fueled by industry expertise and consumer insight, we can help you think about your marketing strategy differently, or take a new experience to market for the first time. In either case, we’ll help you invest wisely along the way, learning and scaling as we hit on the right strategies.
We have individual industry experts that have led major digital product and services experiences in healthcare, finance and education. Our approach relies on change theory and the power of systems to help you shift the way you work and put you in a position to seize the opportunities that lie in today’s new digital world. In a digital world, you must look at your organization as a living system that operates according to the structure of the system. A system must be comprised of a clear vision, clear alignment to the vision, individuals and groups, interactions, appropriate metrics and measurement, feedback loops, the ability to sense and respond to external and market forces.
We believe the next great startups will be built by big corporations. GoKart Labs helps invent, build and integrate new ventures — custom-building companies with our partners around ownable market opportunities. We operate and execute together — just far enough outside the mother ship to go fast, but close enough to make future integration and scale, seamless. We’re not an investor in early-stage companies, nor do we run a formalized accelerator — we’ve explored both and we’ll leave that to the VC funds.
The co-founding team that works with you has honed its skills by creating and spinning out six startups of our own (two successfully sold and one still in the works). Our real-life experience building, growing, selling and integrating new ventures — combined with 10 years of experience building digital products for some of the world’s biggest brands — makes us the perfect partner to build your new company with.